She had been a Professor in the School of Applied Sciences at Okan University, Turkey where she also founded and directed Okan University Distance Education Center. She teaches, consults and conducts research on mobile and integrated marketing, and new learning technologies in business. Her minor is Technology Management. She has been studying integrated marketing, technological developments and customervalue for more than a decade in the academic field. She is also interested in broader implications associated with the emerging information society. She has written some books and chapters in sales, integrated and mobile marketing, IT Ethics and e-learning. She has written more than 100 articles and more than 5 books and other academic works.