Project Title: Linked2Media

Project Duration: 36 months

Start Date:1 October 2011

Funding Authority: European Union’s FP7 Programme

Topic: SME-2011-2 – Research for SME associations

Type of Instrument: Research for SME associations/groupings

Status: Closed

 

Project Objectives

The overall objective of the project is:

The vision of the proposed Linked2Media project is to tap into the vast user-generated content and interpret information posted on blogs, social networks and social media in Europe and beyond, ensuring that the European Commercial and Industrial SMEs will have homogenized access to the globally available online, social media information and data resources needed to perform, on their own, corporate brand reputation management and market sector repute analysis. In this way, the Linked2Media initiative facilitates European SMEs to listen to customers, prospects and social media, but, more importantly, to identify trends and gain insights to improve their overall marketing strategy and return of investment.
The 36-month Linked2Media project will result, through its deliverables (both reports and prototypes), in:
R1. the open, generic Linked2Media Framework and Conceptual Architecture (WP2);
R2. the innovative Linked2Media Platform (WP7).
R3. highly sophisticated Brand Reputation Management and Marketing Strategy (WP3);
R4. the Linked2Media Semantic Model (WP2);
P5. the Linked2Media Business Demonstrator (WP8);
R6. the Linked2Media Roadmap and Handbook;
R7. Wide‐scale dissemination and exploitation of the project results to the European commercial, retail and industrial SMEs through the formulation of a multinational consortium with direct and indirect presence in the Enlarged Europe.

 

Project Consortium

Participant organisation name        

Participant org. short name                                                              

Country                                    
TURKIYE SEYAHAT ACENTALARI BIRLIGI TURSAB Turkey
YAPAYZEKI YAZILIM BILISIM ORGANIZASYON INTERNET DANISMANLIK PAZARLAMA REKLAM SANAYI VE TICARET LIMITED SIRKETI YAPAYZEKİ Turkey
SDRUZHENIE BULGARSKA TARGOVSKO-PROMISHLENA PALATA BCCI Bulgaria
ASOCIACION PARA LA PROMOCION, INVESTIGACION, DESARROLLO E INNOVACION TECNOLOGICA DE LA INDUSTRIA DEL CALZADO Y CONEXAS DE LA RIOJA CTCR Spain
SYNDESMOS ELLINIKON VIOMICHANION TROFIMON SOMATEIO SEVT Greece
UNIUNEA GENERALA A INDUSTRIASILOR DIN ROMANIA ASOCIATIEI UGIR Romania
NATIONAL UNIVERSITY OF IRELAND GALWAY NUIG Ireland
CYBION SRL CYBION Italy
GIOUMPITEK MELETI SCHEDIASMOS YLOPOIISI KAI POLISI ERGON PLIROFORIKIS ETAIREIA PERIORISMENIS EFTHYNIS UBITECH Greece
BOTEGO BILGI TEKNOLOJILERI A.S. BOTEGO Turkey
ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS CERTH Greece
Calzados Nuevo Milenio, S.L. CNM Spain
EXPERT MULTISERVICES IMPEX SRL EMI Romania
ICARIO SRL ICARIO Italy
ALEMANY SALUDES ASOCIADOS SL ASA Spain

 

TAGES Role:

Project where carried out the administrative and financial project management and coordination activities and consulted TURSAB (Association of Turkish Travel Agencies) for preparing and coordinating the pilot implementations.

For more info: linked2media.eu

 

aslihan.kagnici@tages.biz

Telephone: +90 212 2232101

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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