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Navigating the Frontier of Food Marketing


"Marketing Strategies Training in Innovative Products" within the scope of TÜBİTAK MAM’s TUGİP INNOFOOD Project, had held on 29-30 April 2024 by Prof. Gonca Telli Yamamoto from Tages RDI.

At the forefront of innovation, the TUGIP INNOFOOD Project (https://tugip.org.tr/tr-TR/Detail/innofood), coordinated by Ms. Deniz Bayhan, continues to chart new territory in the realm of food marketing. With a keen focus on fostering creativity and ingenuity, the project recently concluded a transformative training session aimed at empowering stakeholders within the food industry with cutting-edge marketing strategies.

Hosted on April 29-30, 2024, this immersive training experience attracted a diverse cohort of industry luminaries, SMEs, and budding entrepreneurs eager to unlock the secrets to success in an ever-evolving market landscape. Guided by the expertise of esteemed thought leader Prof. Dr. Gonca Telli and the collaborative efforts of TAGES RDI, participants embarked on a journey of discovery, exploring the intricate nuances of modern marketing within the food sector.


Over the course of two dynamic days, attendees were treated to a captivating array of topics designed to stimulate innovation and drive tangible results:


Strategic Brilliance: Delving deep into the art of strategic planning, participants gained invaluable insights into crafting bespoke marketing strategies tailored to their unique business objectives and target demographics.

Innovative Marketing Elevation: From harnessing emerging trends to unleashing the power of cutting-edge marketing channels, attendees discovered innovative approaches to elevate the visibility and impact of their food products in a crowded marketplace.

Consumer Insights Unveiled: Through immersive trend analysis and consumer behaviour studies, participants unearthed actionable insights into shifting market dynamics, enabling them to stay ahead of the curve and adapt their strategies with precision.

Product Prowess: Understanding the essence of product differentiation and value proposition, participants honed their skills in developing products that resonate with consumers and stand out amidst fierce competition.

Innovation as the Key: Prof. Dr. Gonca Telli led engaging discussions on the transformative role of innovation in driving successful marketing strategies, emphasizing the need for forward-thinking solutions to captivate and inspire consumers.

As the training drew to a close, participants departed with a renewed sense of purpose and a strategic roadmap to guide their marketing endeavours in the dynamic food industry landscape. The collaborative synergy between Prof. Dr. Gonca Telli, TAGES RDI, and the TUGIP Platform has laid the foundation for a future where innovation reigns supreme, propelling the food industry towards new heights of success and prosperity.

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